BRAND NAME


Reeds are not colorful, but have strong vitality that exists all over the world


It does not bloom and fade for a short time like flower

It is used beneficially in our lives, such as beauty, medicine and food.


Even if it is not flashy, we want to make a good impact on the world, like “the reed


BRAND NAME

Reeds are not colorful, but have strong vitality that exists all over the world


It does not bloom and fade for a short time like flower

It is used beneficially in our lives, such as beauty, medicine and food.


Even if it is not flashy, we want to make a good impact on the world, like  “the reed

BRAND STORY


Our team members are cosmetics, chemical safety and medical experts

We got to know the ugly truths in cosmetics industry, and we are getting this right


Beauty expert friends still ask us:

“Why are we doing this? It is right but we are outgunned and outnumbered. Is it worth it?”

Well.. dare we said  “MORE THAN EVER


This is who we are:

We are not fond of convention

We are fond of rebel, creator and dreamer

We are workaholic who desperately want to get this right


Although it is not flashy, we always be  “the reed”  that has a good impact on the world. 


Founder,

Byungchan Lee


"BEAUTY WITHOUT VIRTUE IS A FLOWER WITHOUT PERFUME"

BRAND STORY

Our team members are cosmetics, chemical safety and medical experts

We got to know the ugly truths in cosmetics industry, and we are getting this right


Beauty expert friends still ask us:

“Why are we doing this? It is right but we are outgunned and outnumbered. Is it worth it?”

Well.. dare we said   “MORE THAN EVER


This is who we are:

We are not fond of convention

We are fond of rebel, creator and dreamer

We are workaholic who desperately want to get this right


Although it is not flashy, we always be  "the reed" that has a good impact on the world


Founder,

Byungchan Lee


the reed
WATERLESS BEAUTY &PERSONAL CARE


 CORPORATE REGISTRATION NUMBER. 306-08-65455

 TEL. (+82) 70-8064-2105

 EMAIL. contactus@thereed.co.kr

"BEAUTY WITHOUT VIRTUE IS A FLOWER WITHOUT PERFUME"

the reed

WATERLESS BEAUTY & PERSONAL CARE


CORPORATE REGISTRATION NUMBER. 306-08-65455

TEL. (+82) 70-8064-2105

EMAIL. contactus@thereed.co.kr